Limiting agency-related risk involves educating whom?

Limiting agency-related risk involves educating both consumers and clients because both parties are integral to the real estate transaction process. Consumers typically encompass a broader audience that may include potential buyers, sellers, and others who may engage with real estate services or have interactions with agents. Education for consumers helps to foster understanding of the roles and responsibilities of agents, enabling them to make informed decisions and recognize potential conflicts of interest.

Clients, on the other hand, refer to individuals or entities that have entered into a formal agreement with an agent or agency. It is crucial to educate clients about their rights and the obligations of their agents, as well as how to navigate the complexities of real estate transactions. By informing both clients and consumers, an agency can promote transparency, build trust, and reduce misunderstandings that could lead to disputes or legal issues.

This dual approach not only protects the agency from potential liability but also empowers all parties involved, leading to a more effective and satisfactory real estate experience.